KidZania Kuala Lumpur and New Industry Partner SHARP Malaysia Team Up to Spark Interest in Research & Development amongst Kids
SHARP Air Purifier Research & Development Centre in KidZania Kuala Lumpur and KidZania go! Outreach Programme educate children on air quality and haze protection
Petaling Jaya, 29 March 2017 – Award-winning indoor family edutainment centre KidZania Kuala Lumpur and SHARP, the World and ASEAN’s Number One Air Purifier brand, team up to bring a new learning experience to children, demonstrating the technology behind air purifiers and how air quality can impact daily life.
“At KidZania Kuala Lumpur, our motto is Learn Life Today – we believe in providing children with learning experiences to help them understand the world around them. In this way, they develop valuable life skills that will serve them well as adults. With science and technology being a key focus for Malaysia’s future – as well as the research and development that comes with it – we are proud to partner with SHARP to do our part in sparking interest among children in this area,” said Shahrul Nizar Ahmad, Mayor of KidZania Kuala Lumpur.
Science and technology is part of our daily lives, from personal tools like mobile phones and computers to public services like banking and large-scale industries like air travel and manufacturing. By instilling interest and providing an interactive experience for children, we hope to play a small role in building a generation that understands and uses technology to make the future a better place,” he continued.
To demonstrate how air purifiers can make a positive impact on air quality in homes and other indoor environments, the brand-new SHARP Air Purifier Research & Development Centre at KidZania will feature a smoke filtration test and an odour test that kids can operate – these will showcase SHARP’s proprietary Plasmacluster Ion technology to keep the air clean.
“Raising children to be knowledgeable adults is a worthy effort, and we are very proud to partner with KidZania Kuala Lumpur to educate children. The world is changing so quickly, with new advancements and discoveries happening daily across a wide range of industries – our future relies on young people who are not afraid to explore and discover new things,” said Tadashi Ohyama, Managing Director of Sharp-Roxy Sales and Service Company (M) Sdn. Bhd.
At SHARP, we are dedicated to make products that other companies want to emulate, thereby making life healthier and better, and clean air is the best place to start. We hope that children who experience the SHARP Air Purifier Research & Development Centre will be inspired to learn more and pledge to do their part to take care of the environment,” added Ohyama.
Apart from the launch of the SHARP Air Purifier Research & Development Centre in KidZania Kuala Lumpur, SHARP also announces its participation in KidZania go! – a mobile school outreach programme. The activities in the programme include discussion on environmental topics such as air quality, Air Pollution Index (API) and haze protection so that students can have a better understanding of how these issues affect their health and what they can do about it.
KidZania Kuala Lumpur offers over 100 profession related role-playing activities spread across 60 various city establishments that encourage children to adopt positive behaviours that will help to groom them to handle the demands and challenges of everyday life. KidZania Kuala Lumpur is also an official co-curricular partner to the Malaysian Ministry of Education.
Schools interested in hosting a KidZania go! session for their students can write in to firstname.lastname@example.org.
For more information about activities and events at KidZania Kuala Lumpur, visit www.kidzania.com.my or www.facebook.com/KidZaniaKualaLumpur, or call the KidZania Careline 1300 88 KIDZ (5439) from 9.00 am to 8.00 pm, Monday to Sunday.
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About KidZania Kuala Lumpur
KidZania Kuala Lumpur is an award-winning indoor family edutainment centre that offers interactive learning and role-play experienes for kids. The first of its kind in providing edutainment fun, KidZania empowers and inspires kids to pursue their life’s dreams by providing them an avenue to explore what it’s like to live and work in a real functioning city. KidZania’s kid-sized city experience is targeted at kids aged between 4 to 14 years which allows them to choose from over 100 job related role-plays spread across 60 various city establishments. As in the real world, children perform “jobs” and are either paid for their work or pay to shop or to be entertained. KidZania is built as a replica of a real functioning child-sized city, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of “establishments” sponsored and branded by leading multi-national and local brands.
About Themed Attractions Resorts & Hotels Sdn Bhd
Themed Attractions Resorts & Hotels Sdn Bhd is an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations. Established by the Malaysian Government’s strategic investment fund, Khazanah Nasional Berhad, TAR&H serves as a catalyst for the leisure and tourism industry by bringing premier world-class hotels, resorts, golf courses and attractions to the region.
Its current key investment portfolio comprises Desaru Coast – a premium integrated destination resort, LEGOLAND® Malaysia Resort – the sixth LEGOLAND in the world and the first in Asia, KidZania Kuala Lumpur & KidZania Singapore – an indoor family education and entertainment centre, Puteri Harbour Retail Precinct – a quay side lifestyle retail and family entertainment complex, SANRIO HELLO KITTY TOWN – the first of its kind outside of Japan, Thomas Town – an indoor theme park that features the famous Thomas & Friends® characters on multiple themed rides and Hotel Jen Puteri Harbour at the luxury waterfront of Puteri Harbour, Iskandar Puteri, along with the award-winning The Datai Langkawi and the first Els Club in Southeast Asia – The Els Club Teluk Datai in Langkawi. The Els Club Desaru Coast – Ocean Course is now open and will soon be joined by another spectacular golf course, Valley Course which is scheduled to open in early 2017.
Working with renowned global and local partners and brands, TAR&H aims to be the leading Leisure & Tourism Group bringing world-class destinations to South East Asia, creating over 15,000 jobs.
About Sharp-Roxy Sales & Service Company (M) Sdn. Bhd. (SRSSC)
Established in 1985, SRSSC is the marketing arm of the Sharp Group in Malaysia and is responsible for the sales, marketing and promotion of all Sharp products in the country which includes consumer electronics, office automation equipment and document solution business.
 World & ASEAN’s No.1 Air Purifier Brand
“Source Euromonitor International Limited; Consumer Appliances 17ed, volume sales in units, 2016 data”